Music Marketing Insights
Expert strategies, case studies, and industry trends to help artists, labels, and influencers grow their audience.
Featured Articles
How Independent Artists Are Using AI to Compete with Major Labels
The playing field has never been more level. Discover how indie artists are leveraging AI-powered marketing to reach millions without label backing.
Marcus Johnson
Music Marketing Strategist
The Science of Viral Music Videos: What the Data Tells Us
We analyzed 10,000 music video ads to uncover the patterns behind viral success. Here's what actually makes people click, watch, and share.
Dr. Elena Rodriguez
Head of Analytics
Latest Articles
How Independent Artists Are Using AI to Compete with Major Labels
The playing field has never been more level. Discover how indie artists are leveraging AI-powered marketing to reach millions without label backing.
Marcus JohnsonThe Science of Viral Music Videos: What the Data Tells Us
We analyzed 10,000 music video ads to uncover the patterns behind viral success. Here's what actually makes people click, watch, and share.
Dr. Elena Rodriguez
From Bedroom Producer to 1 Million Streams: A Case Study
How producer Jake Morrison went from zero to a million streams in 6 months using strategic AI-powered promotion. A detailed breakdown.
PromoTrack Team
5 Music Marketing Mistakes That Are Killing Your Streams
After analyzing thousands of campaigns, we've identified the most common mistakes artists make. Are you guilty of any of these?
Aisha Thompson
TikTok vs Instagram vs YouTube: Where Should Musicians Advertise?
Each platform has strengths and weaknesses for music promotion. Here's a data-driven breakdown to help you choose the right one.
Chris Park
How Record Labels Are Using AI Marketing in 2025
Major and indie labels alike are revolutionizing artist development with AI. Here's an inside look at the strategies they're using.
Victoria Hayes
Building a Music Influencer Campaign That Actually Works
Influencer marketing for music is different. Learn the strategies that turn creator partnerships into real streams and fans.
Jordan Mitchell
The Ultimate Guide to Facebook Ads for Musicians
A comprehensive guide to using Facebook and Instagram ads to grow your music career. From setup to optimization.
Sarah KimStay Ahead of the Curve
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